Comments on: Social Sustainability with the Seven-Day Weekend http://en.verteeblog.com/social-sustainability-with-the-seven-day-weekend/200869/ The blog for sustainable business and business carbon management Wed, 08 Feb 2012 13:18:23 +0000 http://wordpress.org/?v=2.6.2 By: NASH http://en.verteeblog.com/social-sustainability-with-the-seven-day-weekend/200869/#comment-35 NASH Tue, 28 Oct 2008 22:05:41 +0000 http://en.verteeblog.com/?p=69#comment-35 Mr. Keenan, Have you ever come across Richard Florida's work on the "creative class"? He believes that the engine of the new global economy will be "knowledge workers" - highly-educated innovators of all professions who are dialed into the technologies and information flows that make industry tick. I think there are two applications of his research that are relevant to this discussion. First, the cities and regions that will perform best in this new economy are those which attract creative minds. One of the major ways they will do so is by implementing "socially sustainable" office environments. Silicon Valley, one of the paragons of the creative class economy, has long been ahead of the curve on this point. Second, the emergent creative class will, I believe, be increasingly receptive to theories and practices of environmental sustainability. That could be something to look forward to. What do you think? Mr. Keenan,
Have you ever come across Richard Florida’s work on the “creative class”? He believes that the engine of the new global economy will be “knowledge workers” - highly-educated innovators of all professions who are dialed into the technologies and information flows that make industry tick.

I think there are two applications of his research that are relevant to this discussion. First, the cities and regions that will perform best in this new economy are those which attract creative minds. One of the major ways they will do so is by implementing “socially sustainable” office environments. Silicon Valley, one of the paragons of the creative class economy, has long been ahead of the curve on this point.

Second, the emergent creative class will, I believe, be increasingly receptive to theories and practices of environmental sustainability. That could be something to look forward to. What do you think?

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